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ROTARY MOTTOES
Service Above Self & They Profit Most Who Serve Best

 
Arthur Frederick Sheldon
originator of: They Profit Most Who Serve Best
HISTORIC MOMENTS -- ROTARY MOTTOES

Rotary’s official mottoes, Service Above Self and
They Profit Most Who Serve Best, trace back to the early days
of the organization.

In 1911, He Profits Most Who Serves Best was approved as the
Rotary motto at the second convention of the National Association
of Rotary Clubs of America, in Portland, Oregon. It was adapted from
a speech made by Rotarian Arthur Frederick Sheldon to the first
convention, held in Chicago the previous year. Sheldon declared
that "only the science of right conduct toward others pays.
Business is the science of human services. He profits most who
serves his fellows best."

The Portland convention also inspired the motto Service Above Self.
During a convention outing on the Columbia River, Ben Collins,
president of the Rotary Club of Minneapolis, Minnesota, USA, talked
with Seattle Rotarian J.E. Pinkham about the proper way to organize
a Rotary club, offering the principle his club had adopted:
Service, Not Self. Pinkham invited Paul P. Harris, who also was on
the boat trip, to join their conversation. Harris asked Collins to
address the convention, and the phrase Service, Not Self was met
with great enthusiasm.

At the 1950 RI Convention in Detroit, slightly modified versions of
the two slogans were formally approved as the official mot­toes of
Rotary: He Profits Most Who Serves Best and Service Above Self.
The 1989 Council on Legislation established Service Above Self as
the principal motto of Rotary, because it best conveys the
philosophy of unselfish volunteer service.
He Profits Most Who Serves Best was modified by the 2004
Council to its current wording, They Profit Most Who Serve Best.

Rotary International News --6 August 2008

 
 

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Updated:
19 Nov 2008

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